Friday, December 9, 2011

Behavioral Targeting

Thanks to the way the internet tracks online activity and presents advertisements accordingly… I feel like a total loon!

When a girlfriend of mine came to visit two weeks ago, we talked about what every set of twenty something females in committed relationships does: marriage. More accurately— weddings and engagements (the less important but more glamorous things).

My friend is one of those girls who has been planning her wedding since she was a flower girl for the first time. Before her last hard drive got fried, she had a wedding folder with pictures of bridal gowns, bridesmaids’ dresses, centerpieces, bouquets, rings, venues; you know the type.

Anyway, it’s not uncommon for me and my boyfriend to muse about “when we’re married.” (“When we’re married, let’s not have a leather couch; they’re too cold.” “When we’re married, let’s drink coffee in bed and watch cartoons on Saturday mornings.”) Still, I don’t make a habit of planning my wedding. No—not even in my mind. As much as I love my boyfriend and as certain as I am that I want to marry him and that he wants to marry me, it’s always just seemed too weird to plan a wedding with a naked left hand.
At least… too weird to do that alone in my room like it's a secret.

When my love and wedding-loving friend came for a visit though, we spent hours surfing from bridal fashion websites to florist’s homepages and even to online jewelry stores to scope different stones, shapes and settings. Sure, it was fun while it lasted, but I’d hoped to put the fantasy behind me until I had such a reality to plan for.

Unfortunately, my browser is now haunted by the ghosts of searches past. The other day—Cyber Monday—I spent a considerable amount of time scouring the internet for the best deals (I’m almost done Christmas shopping!) and with each newly loaded page came a new set of obnoxious wedding-related advertisements flashing in my periphery.

They all think they have my number but they don’t! They have my friend’s number!

…Right? 

*clicks on bridal advertisement*

1 comment:

  1. Great tone in this piece. It's light and a quick read, but still makes the reader think, especially with that little "Right?" at the end to undercut your previous protestations. The specifics of "When we're married..." help create you and your fellow as real characters. Nice job. Think you'll keep up the blog or let it go?

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